Tesco mobile has released information that after testing they have discovered that their customers are ready for mobile advertising and mobile phone ads.

The Mobile Virtual Network Operator recently completed a project last May where it tested ads on its mobile network.

Tesco said they saw a growth of new visitors to approximately 300,000 people by using mobile phone ads.

Clicking on banner ads was the main campaign that they ran, and women in their mid 30’s were the highest population of visitors to visit or buy from the site.

The most useful brands bought were toiletries and cleaning supplies. According to this campaign, Tesco has discovered that at least sixty percent of their visitors are women, and at least seventy percent of them will click on the ads.

Tags: European Union News //