German Consumers Stay At Home
Germany’s retail sales over the course of August have fallen sharply, mainly as a result of poor weather conditions and a trend towards saving more money, according to official figures released today.
In figures released by Germany’s Bundesbank, retail sales had fallen over the course of August by around 1.4% from July, reflecting a decline of 2.2% on the year as a result of poor weather conditions in the month and the wider bleak global outlook encouraging consumers to save, rather than spend, their money.
Whilst Germany has traditionally been seen as a low-consumption nation, and something of an economic sloth in recent years, it is thought that the particular economic threats posed by tight credit environments and global financial unrest have driven even more consumers to save rather than spend on the high street.
When factoring cars and fuel into the equation, overall sales were shown to have dropped by just 0.1% over the month as a result of weak clothing and household good sales, whereas the fall on the year was much more significant, at 3.2% through August.
It has been suggested that high oil and fuel prices, combined with growing prices for wheat and meats reared on wheat based feeds have had a significant impact on German consumers, particularly in relation to non-essential spending and luxury items.
Additionally a recent spate of prolonged bad weather is thought to have had an extensive impact on retail sales, as consumers were forced to stay indoors rather than brave the elements. It is predicted that as a result, figures will perk up in line with improving weather conditions.
The strong improvements on the German employment front have as of yet to make themselves felt in terms of consumer confidence and spending, which could also see impressive figures next time around.
